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Design should do more than look good—it should get out of the way. 

Hi, I'm Nicole Brennan, Senior AI Product Manager & Designer and a Board-Certified Cognitive Specialist. I design AI systems, government platforms, and identity infrastructure that have to work for everyone, not just the average user, and I've spent 20 years proving that accessibility and ambition aren't in tension.

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Modularized home energy report branded for Georgia Power, a template I build using R and VDP
Booklet that I made for the marketing department of the USPS, in which I made a multitude of project
This award winning piece is a die cut folder reflecting some of the brand work done for BMT
vote.gov mobile design in a social media post to encourage people to vote
Marketing materials I created for the vote.gov toolkit, shared with all federal agencies to make enc
USA

Featured Case Studies

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The Personality Lab

What does it take to design an AI participant people actually respond to? The Personality Lab is my answer—a framework for building, configuring, and evaluating distinct AI personas for deliberative research.

Personality Lab
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Transforming USA.gov: Achieving 91.6% Accessibility in the First Week

Led the redesign of USA.gov, achieving 91.6% accessibility in the first week—modernizing the site for clarity, usability, and inclusive access.

USA.gov project details
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Breaking Ground: Assistive Technology Research and Process Development

Pioneered accessibility research and testing for USA.gov, identifying critical barriers for screen reader and keyboard users and shaping inclusive design practice adopted across agencies.

AT User research project details
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Keyring, Decentralize Identity - case study in development

What does it take to make decentralized identity feel safe to use? Keyring is my answer: a digital identity system where I led UI, interaction, and content design for a wallet built on cryptography most people will never see.

Keyring, Decentralized Identity

Education

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Cornell University

Project Management Certification

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IBCCES

Board Certified Cognitive Specialist

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Nielsen Norman Group

UX Management and UI Certified

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Partnership for Public Service

Foundations in Public Service Leadership

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